Should You Sell During Winter

Dated: 11/04/2019

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Should You Sell During Winter?

The right answer is different for everyone depending on your needs and what you can do, but here are 5 reasons selling during winter is a good idea.

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1.) The buyers are as serious as you. You have to be pretty dedicated to prepare your home and put it on the market when the weather is cold and the winter holidays are either gearing up or just ending – it’s a busy time of year, after all. Fortunately, buyers are the same way during winter. While you may encounter buyers who have no timeline and want to tour dozens of houses in the spring, if a winter buyer is scheduling showings and touring houses, that means she’s looking to find the right house now.

2.) Buyers care less about days on market. There may be fewer active buyers, but their motivation for finding the right house means they won’t care about some of the superficial reasons that trip up buyers during more competitive selling seasons.

In the peak selling seasons of spring and summer, some buyers are put off if they see a house doesn't have an offer after 50 days on the market, and they often assume something’s wrong with the house and write it off. While 200 days on market may still be considered a red flag, houses selling in winter tend to stay on market a little longer anyway and shouldn’t put off the serious buyers.

3.) Spring is just a few months away. If you can’t find a buyer during the winter months, spring is bound to bring plenty of eager homebuyers to the market. As long as you make sure the house stays staged for buyers and looks fresh as the weather warms up, people who haven’t seen your listing yet will want to view all their options.

4.) You’re not competing with as many buyers for your next house. In most cases, you’re selling your house because you’re looking to buy another. You have the benefit of less competition for your ideal next house when you’re not shopping during the hotter spring sales months like April and May. Negotiating with contingencies that your house sells as well could be more acceptable with fewer buyers to compete with.

5.) You'll get a realistic sense of listing price. As you’re prepping to put your home on the market in winter, you’ll probably see other nearby houses on the market as well, and they’re likely priced in line or slightly below recent sales to ensure they attract the right buyers. Follow their lead and market your home at the price it’s worth based on recent sales of comparable properties. The winter home-selling season is not the time to get ambitious with prices, it’s time to be realistic.


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